In the age where all kinds of information spread over the world via the internet, infringing contents are also diffused across the borders and language barriers, quite easily and instantly. Actions we can take against online infringement, in the meantime, may vary from country to country, and it has become increasingly difficult to take measures directly against them. In the light of this, CODA started engaging in “indirect countermeasures” against online copyright infringement in 2014.
Cutting off the source of funds
①Curtailment of advertising placements
We regularly share the list of pirate sites (Japanese IWL) through the “Joint Conference on Curbing the Placement of Advertisements on Pirate Sites” established with the Japan Interactive Advertising Association (JIAA), the Japan Advertisers Association (JAA), and the Japan Advertising Agencies Association (JAAA), and discuss with them. We participate in WIPO Alert (an advertising measure sponsored by WIPO) and provide the list of pirate sites. Furthermore, to deter advertisements related to infringing sites of Japanese content overseas, we are considering participating in the Hong Kong IWL and the Taiwan IWL.
②Suspend settlement processing
When a site selling illegal content is discovered, we request the Japanese Bankers Association and each bank and other financial institutions to freeze the bank accounts and other financial accounts of the site in question.
③Filtering (Display alert messages)
We regularly share the list of pirate sites that may be subject to filtering with security software-related organizations in Japan.
④Request to stop displaying search results
CODA has obtained TCRP (Trusted Copyright Removal Program for Web Search) partner approval that Google provides, and we process a large number of requests to cease displaying (or remove) search results quickly. In addition, since November 2018, CODA and Google have been working together to confirm the existence of infringing content and remove it from the top pages and category pages of malicious pirate sites. We have also asked Microsoft’s Bing and Baidu, the largest search site in China, to stop displaying search results.
⑤Request for deletion to CDN
We have been sending removal requests through the Abuse Form since October 24, 2016, for Cloudflare. Cloudflare is a particularly abusive service among the content delivery network for the mass distribution of large amounts of digital content over the Internet.
Based on reports from right holders, we have requested Google and Apple to remove infringing smartphone apps from the smartphone app markets operated by the two companies.