From December 20, 2024, over the course of three days, the “2024 International Content IP Industry Development Conference – IP Plus” was held in the Pudong New Area of Shanghai, China. At the invitation of the organizing committee, CODA Representative Director, Takero Goto, delivered the keynote speech.
This event was co-hosted by the Shanghai International Resort Management Committee, the Pudong New Area Bureau of Culture, Sports, and Tourism, the Pudong New Area Intellectual Property Bureau, and the Shanghai Copyright Association. Under the theme “The Power of IP – Innovation and Development of Content IP,” the event aimed to further advance the rapidly growing content IP industry in both China and the world.
The event was attended by approximately 500 guests over three days, including representatives from the National Copyright Administration of China (NCAC), the Chinese government, major Chinese IT and digital companies, and many other stakeholders. Additionally, numerous members of the media, including newspapers, television stations, and online platforms, gathered, making the event a resounding success.
At the opening ceremony on December 20, welcoming addresses were delivered by officials such as Mr. Tang ZhaoZhi, Deputy Director General of the National Copyright Administration of China (NCAC). This was followed by the announcement of the 2024 Content IP Market Development Index and a report on the content IP industry. The event also featured an award ceremony recognizing works that contributed to the development of the IP industry, including the 2024 Original IP Awards, creating a lively and celebratory atmosphere.
CODA Representative Director, Takero Goto, delivered the keynote speech at the conference held on December 21. Titled “The Current State and Future Prospects of the IP Business in Japan,” his presentation highlighted the recent rapid growth of the content IP market in Japan and globally, driven by rising popularity. He also addressed the accompanying piracy issues, introducing specific recent examples of anti-piracy measures, particularly CODA’s International Enforcement Project (CBEP). Takero Goto emphasized the importance of international collaboration and cooperation in addressing these challenges.
The event also featured diverse exhibitions showcasing the vibrancy and potential of China’s content IP industry. It provided a strong impression of the industry’s vitality and created opportunities for enhanced collaboration among participants, companies, and nations.
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About CODA
CODA (Content Overseas Distribution Association) was established in 2002 at the call of the Ministry of Economy, Trade and Industry and the Agency for Cultural Affairs to promote the overseas development of Japanese content and take anti-piracy measures. Japan’s proud content, including music, movies, anime, broadcast programs, video games, and publishing, plays an important role in enhancing the nation’s international presence and economic growth. As digital technology becomes more widespread, it is even more significant to protect Japan’s content from increasingly artful copyright infringement and promote the content industry’s development. CODA contributes to the deterrence and detection of online and other piracy, by sharing knowledge with relevant government agencies, organizations, and companies in Japan and abroad, to engage in direct and indirect anti-piracy measures, as well as public relations activities. Visit https://coda-cj.jp/en/activity/ for more information on CODA’s projects.