On February 26, 2025, CODA implemented the PBL-based educational program “Digital Etiquette for Teens” at SMI Al-Amin Kemaman Junior and Senior High School in Chukai, Terengganu, Malaysia. This program, which CODA has been promoting since March 2023, aims to foster proactive understanding of content and intellectual property rights.
The implementation of this program overseas marks the second case since its first execution in November 2024 at a public high school in Sweden, where a Japanese educational program was utilized in an overseas educational setting for the first time.
SMI Al-Amin Kemaman Junior and Senior High School is a private Islamic school located on the east coast of Malaysia in Terengganu State. This time, 21 students from junior high school first grade to senior high school third grade participated in the “Digital Etiquette for Teens” program. Even before this session, teachers at the school had already been incorporating the program into their lessons.
In the classes at SMI Al-Amin Kemaman Junior and Senior High School, the English version of the “Digital Etiquette for Teens” program was used. First, students learned about what content is, what copyright is, and the issue of piracy. After that, they were divided into groups to discuss and research cases such as “Does copyright apply to AI-generated works?” Finally, they gave presentations on their findings.
Although the class consisted of both junior high and senior high school students, they actively participated in discussions, exchanging lively opinions while preparing their presentation materials.
The teacher in charge of the lesson gave highly positive feedback, stating, “Since the regular curriculum does not include topics on copyright, it was very meaningful for students to learn about the importance of copyright and the content industry from a real-world perspective.” They also noted, “The materials featured Japanese-style character designs, which made it easier for students to engage with them.”
Students also shared many impressions, such as, “It was very interesting to learn something that we don’t usually study in school,” and “Since we use AI and create videos outside of school, this was an important lesson relevant to our own lives.”
Two years have passed since CODA began offering its educational program. CODA has implemented the program in numerous schools across Japan. Additionally, starting in November 2024, CODA began attempting to implement the program overseas. Following the implementation in Sweden last year, the program has now been successfully introduced in Malaysia.
The theme of online content distribution and protection is an important issue not only in Japan but globally. In particular, it is crucial for teenagers living in the digital age to deepen their understanding of content and creators through education. This will support the foundation of the content industry in each country and, ultimately, contribute to global legitimate distribution.
In the efforts to implement the program in Sweden and Malaysia, CODA’s “Digital Etiquette for Teens” has garnered strong interest from schools, teachers, and students. Moving forward, there is growing anticipation for further collaboration and partnership with various countries in these educational and awareness initiatives.
CODA will continue to take effective measures in content protection and anti-piracy efforts in the digital society.
(translated by automatic translation system)
■ Reference：Implementing the Educational Program “Digital Etiquette for Teens” in Sweden
https://coda-cj.jp/en/news/607/
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About CODA
CODA (Content Overseas Distribution Association) was established in 2002 at the call of the Ministry of Economy, Trade and Industry and the Agency for Cultural Affairs to promote the overseas development of Japanese content and take anti-piracy measures. Japan’s proud content, including music, movies, anime, broadcast programs, video games, and publishing, plays an important role in enhancing the nation’s international presence and economic growth. As digital technology becomes more widespread, it is even more significant to protect Japan’s content from increasingly artful copyright infringement and promote the content industry’s development. CODA contributes to the deterrence and detection of online and other piracy, by sharing knowledge with relevant government agencies, organizations, and companies in Japan and abroad, to engage in direct and indirect anti-piracy measures, as well as public relations activities. Visit https://coda-cj.jp/en/activity/ for more information on CODA’s projects.