On September 24, 2025, during the “2025 Beijing Cultural Forum” hosted by the Publicity Department of the Communist Party of China (CPC) Central Committee, the People’s Government of Beijing Municipality, and others, a “Copyright Salon” was held at the Beijing Institute of Graphic Communication. At the invitation of the Beijing Publishing and Copyright Association, CODA’s Representative Director, Takero Goto, joined as a panelist in the discussion.
The salon, jointly organized by the Beijing Publishing and Copyright Association and the Beijing Institute of Graphic Communication, was held under the theme “A New Copyright Ecosystem Driven by Technological Innovation.” It gathered distinguished experts from various fields to share insights on the current state and challenges of the copyright industry, and to discuss approaches to development and protection, with the aim of promoting the advancement of the industry.
The salon opened with addresses by Mr. Wang Zhicheng, Director General of the Copyright Administration of NCAC, and Ms. Liu Hua, Director of the World Intellectual Property Organization (WIPO) Office in China.
Takero Goto, Representative Director of CODA, took part in the panel discussion on “New Frameworks for Audiovisual Copyright Protection in the Digital Age.” He highlighted the increasingly complex and serious damage to Japanese content caused by piracy sites, driven by digitalization, networking, and the worldwide spread of high-performance devices. He also presented the outcomes and future challenges of the Cross-Border Enforcement Project (CBEP), which CODA has been implementing with the support of Japan’s Ministry of Economy, Trade and Industry (METI) since 2021. In addition, he expressed gratitude for the understanding and efforts of Chinese government organizations in protecting Japanese content, and called for further strengthening of collaboration with Chinese content companies.
The salon served as an opportunity to showcase the vitality and potential of copyright industry development in China, and as a valuable forum to deepen cooperation among participating organizations, companies, and across countries.
This activity was carried out as part of a project commissioned by the Ministry of Economy, Trade and Industry (METI).
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About CODA
CODA (Content Overseas Distribution Association) was established in 2002 at the call of the Ministry of Economy, Trade and Industry and the Agency for Cultural Affairs to promote the overseas development of Japanese content and take anti-piracy measures. Japan’s proud content, including music, movies, anime, broadcast programs, video games, and publishing, plays an important role in enhancing the nation’s international presence and economic growth. As digital technology becomes more widespread, it is even more significant to protect Japan’s content from increasingly artful copyright infringement and promote the content industry’s development. CODA contributes to the deterrence and detection of online and other piracy, by sharing knowledge with relevant government agencies, organizations, and companies in Japan and abroad, to engage in direct and indirect anti-piracy measures, as well as public relations activities. Visit https://coda-cj.jp/en/activity/ for more information on CODA’s projects.