On December 12, 2024, CODA Representative Director, Takero Goto, delivered a lecture at the “2024 JAMRA Seminar & Networking Event” organized by the Japan Merchandising Rights Association (JAMRA). The event was held at the TKP Ichigaya Conference Center in Shinjuku, Tokyo.
JAMRA was established in 1977 with the aim of protecting rights related to character merchandising. It conducts seminars on themes related to the character business, promotes personal networking, and raises awareness of counterfeit countermeasures.
Since 2018, this seminar and networking event has been held regularly, marking its 16th iteration this year. The topic, “Countermeasures Against Piracy Overseas for Japanese Content,” was chosen based on participant feedback from past seminars, where this was identified as a high-priority area.
At JAMRA’s request, Takero Goto of CODA delivered a comprehensive lecture covering the evolving environment surrounding Japanese content in the digital and online era, the increasing complexity of piracy countermeasures, and successful case studies from the international enforcement project (CBEP) that overcame various challenges. He also emphasized the need to establish a collaborative enforcement system for Japan’s world-renowned content intellectual property (IP).
Approximately 20 JAMRA member companies attended the seminar. Questions were raised about the current status of copyright certification managed by CODA’s Beijing office and legal challenges under copyright law when dealing with infringing goods.
The networking event that followed provided a valuable opportunity for JAMRA members, including authors, publishers, television broadcasters, film production companies, advertising agencies, program production studios, and licensees, to exchange opinions and share information regarding Japanese content.
■ JAMRA’s website:
https://jamra.org/
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About CODA
CODA (Content Overseas Distribution Association) was established in 2002 at the call of the Ministry of Economy, Trade and Industry and the Agency for Cultural Affairs to promote the overseas development of Japanese content and take anti-piracy measures. Japan’s proud content, including music, movies, anime, broadcast programs, video games, and publishing, plays an important role in enhancing the nation’s international presence and economic growth. As digital technology becomes more widespread, it is even more significant to protect Japan’s content from increasingly artful copyright infringement and promote the content industry’s development. CODA contributes to the deterrence and detection of online and other piracy, by sharing knowledge with relevant government agencies, organizations, and companies in Japan and abroad, to engage in direct and indirect anti-piracy measures, as well as public relations activities. Visit https://coda-cj.jp/en/activity/ for more information on CODA’s projects.