Joint Meeting on Suppressing Advertising on Piracy Websites
Content Overseas Distribution Association (CODA)
Japan Advertisers Association (JAA)
Japan Advertising Agencies Association (JAAA)
Japan Interactive Advertising Association (JIAA)
On January 21, 2025, the 6th Joint Meeting on Suppressing Advertising on Piracy Websites was held online.
This meeting was established in 2019 by CODA, JAA, JAAA, and JIAA with the aim of preventing advertising from being placed on piracy websites through coordinated efforts among relevant stakeholders. Since then, it has been held annually, making this the sixth session.
During the meeting, CODA, as a rights-holder organization, and JAA, JAAA, and JIAA, as advertising-related organizations, shared updates on the blacklist of piracy websites that they have been maintaining since 2018 to prevent these sites from being included as advertising destinations. Additionally, they discussed the current situation regarding fraudulent advertisements that attempt to evade these countermeasures, as well as the effectiveness of the measures implemented so far.
Committee members from each participating organization expressed appreciation for the collaboration between the content and advertising industries. They emphasized that this cooperation has established a system where both industries can quickly consult each other regarding increasingly complex and hidden issues, allowing for swift responses. As a result, the participants unanimously agreed to continue discussions and strengthen their cooperation moving forward.
The content and advertising industries will continue to work together to suppress advertising on piracy websites and will persist in implementing countermeasures to tackle this issue.
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About CODA
CODA (Content Overseas Distribution Association) was established in 2002 at the call of the Ministry of Economy, Trade and Industry and the Agency for Cultural Affairs to promote the overseas development of Japanese content and take anti-piracy measures. Japan’s proud content, including music, movies, anime, broadcast programs, video games, and publishing, plays an important role in enhancing the nation’s international presence and economic growth. As digital technology becomes more widespread, it is even more significant to protect Japan’s content from increasingly artful copyright infringement and promote the content industry’s development. CODA contributes to the deterrence and detection of online and other piracy, by sharing knowledge with relevant government agencies, organizations, and companies in Japan and abroad, to engage in direct and indirect anti-piracy measures, as well as public relations activities. Visit https://coda-cj.jp/en/activity/ for more information on CODA’s projects.