On March 21, 2025, a tour of TOEI TOKYO STUDIOS was conducted for 11 students who received special awards and other honors at the “Digital Etiquette for Teens CREATIVE AWARD 2024,” held at the end of 2024.
This tour was made possible with the cooperation of TOEI COMPANY, LTD., a CODA member, as a special prize for the winners of the AWARD Special Prize (sponsor awards). Additionally, students who passed the initial screening and expressed interest were also given the opportunity to participate. The purpose of the tour was to provide students, who engaged in creative production through their participation in the AWARD, with firsthand experience of the professional filmmaking environment at TOEI TOKYO STUDIOS—home to numerous classic films and dramas. By witnessing professional content production, the tour aimed to deepen their understanding of the importance of content rights.
The day began with a welcome speech in the screening room from Mr. Ryosuke Kijiya, the studio manager of TOEI TOKYO STUDIOS. During this session, Mr. Kijiya presented a trophy to Kyoka Iguchi from Takada High School in Niigata Prefecture, who received the Special Award.
Following this, the students were introduced to the history and overview of the studio through a presentation with video materials. The students listened intently and actively engaged with questions such as, “What is essential in fostering an ideal team where different departments communicate effectively?” and “In an era where AI is making video production more accessible, what is the value of content that takes time and effort to create?” Through these discussions, they deepened their understanding of the extensive collaboration required in studio operations.
Next, the students toured various facilities within the Digital Center, including the offline editing (preliminary editing) room, sound editing room, MA (sound mixing) room, grading (color correction) room, online editing (final editing) room, foley (sound effects) room, and the theater. Throughout the tour, they were introduced to the different technical processes involved in film and television production.
Furthermore, they visited the virtual studio, which utilizes cutting-edge CG/VFX digital filmmaking technologies, and TOEI ZUKUN LABORATORY, where research and development of new expressive techniques such as motion capture are conducted. The students, who have a strong interest in creative fields, were captivated by these advanced technologies and deeply inspired by the experience.
Through this tour, the students were able to witness firsthand how countless creators and staff members dedicate vast amounts of time, resources, research, development, and passion to content creation.
We hope that this tour has provided the students who participated in the AWARD with a deeper understanding of the importance of the content industry and creators’ rights.
■ Press Release: The Grand Prize for the “Digital Etiquette for Teens CREATIVE AWARD 2024” Has Been Announced!
https://coda-cj.jp/en/news/636/
■ “Teen Digital Etiquette CREATIVE AWARD 2024”
Website (only available in Japanese) : https://digital-etiquette-japan.go.jp/award2024/
■ “Teen Digital Etiquette” Program
Website (only available in Japanese) : https://digital-etiquette-japan.go.jp/
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About CODA
CODA (Content Overseas Distribution Association) was established in 2002 at the call of the Ministry of Economy, Trade and Industry and the Agency for Cultural Affairs to promote the overseas development of Japanese content and take anti-piracy measures. Japan’s proud content, including music, movies, anime, broadcast programs, video games, and publishing, plays an important role in enhancing the nation’s international presence and economic growth. As digital technology becomes more widespread, it is even more significant to protect Japan’s content from increasingly artful copyright infringement and promote the content industry’s development. CODA contributes to the deterrence and detection of online and other piracy, by sharing knowledge with relevant government agencies, organizations, and companies in Japan and abroad, to engage in direct and indirect anti-piracy measures, as well as public relations activities. Visit https://coda-cj.jp/en/activity/ for more information on CODA’s projects.