On July 19, 2025, a reception hosted by Ambassador to China Mr. Kenji Kanasugi was held at the reception hall of the Ambassador’s residence at the Embassy of Japan in China, welcoming the “Japan Anime, Publishing, and Film Delegation to China,” who were visiting Beijing. At the event, CODA Beijing Office Chief Representative Zhu Genquan delivered a speech.
This delegation consisted of approximately 30 executives and representatives from companies and organizations representing Japan’s anime, publishing, and film industries. Organized by the Japan-China Cultural Exchange Association, the delegation’s goal was to deepen exchange, mutual understanding, and cooperative relationships within the content industries of both Japan and China.
At the reception, Chief Representative Zhu Genquan gave a presentation on CODA Beijing Office’s anti-piracy initiatives in China, the current state and challenges of Japanese IP in the rapidly growing global character goods market, and business opportunities for Japanese content in the Chinese market. He also discussed the potential for Japan-China collaboration through the synergistic effects of promoting the distribution of legitimate content and protecting intellectual property rights.
The reception was also attended by key figures from Chinese content-related companies and organizations, resulting in lively exchanges of opinions and information between both sides, making it a highly meaningful occasion.
It is hoped that this exchange will serve as a catalyst for deepening cultural understanding and strengthening cooperation in the content industries between Japan and China.
ーーーーーーーーーーーーーーー
About CODA
CODA (Content Overseas Distribution Association) was established in 2002 at the call of the Ministry of Economy, Trade and Industry and the Agency for Cultural Affairs to promote the overseas development of Japanese content and take anti-piracy measures. Japan’s proud content, including music, movies, anime, broadcast programs, video games, and publishing, plays an important role in enhancing the nation’s international presence and economic growth. As digital technology becomes more widespread, it is even more significant to protect Japan’s content from increasingly artful copyright infringement and promote the content industry’s development. CODA contributes to the deterrence and detection of online and other piracy, by sharing knowledge with relevant government agencies, organizations, and companies in Japan and abroad, to engage in direct and indirect anti-piracy measures, as well as public relations activities. Visit https://coda-cj.jp/en/activity/ for more information on CODA’s projects.