On September 22, 2025, during its business trip to Beijing, CODA visited the Embassy of Japan in China and held discussions with Ambassador Extraordinary and Plenipotentiary Mr. Kenji Kanasugi and other officials on the current situation of Japanese content infringement in China, as well as related countermeasures and challenges.
From CODA, Takero Goto, Representative Director, and Zhu Genquan, Chief Representative of the Beijing Office, participated in the meeting. CODA explained that while the goods market in China has seen significant growth in recent years and interest in Japanese content IP is increasing, the circulation of infringing products such as counterfeit character goods remains a serious issue. CODA also introduced the initiatives of the Counterfeit Character Goods Countermeasures Committee, established in May 2025, and reported on the start of joint enforcement activities aimed at achieving effective results.
Through this visit, CODA was able to share the current state and challenges of copyright protection in China with the Embassy of Japan, while also requesting further strengthened collaboration. Ambassador Mr. Kanasugi expressed his encouragement, making this meeting a highly meaningful opportunity for CODA.
This activity was carried out as part of a project commissioned by the Ministry of Economy, Trade and Industry (METI).
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About CODA
CODA (Content Overseas Distribution Association) was established in 2002 at the call of the Ministry of Economy, Trade and Industry and the Agency for Cultural Affairs to promote the overseas development of Japanese content and take anti-piracy measures. Japan’s proud content, including music, movies, anime, broadcast programs, video games, and publishing, plays an important role in enhancing the nation’s international presence and economic growth. As digital technology becomes more widespread, it is even more significant to protect Japan’s content from increasingly artful copyright infringement and promote the content industry’s development. CODA contributes to the deterrence and detection of online and other piracy, by sharing knowledge with relevant government agencies, organizations, and companies in Japan and abroad, to engage in direct and indirect anti-piracy measures, as well as public relations activities. Visit https://coda-cj.jp/en/activity/ for more information on CODA’s projects.