News “Japan-China Licensing Business Exchange Seminar” held in Beijing, China

On March 24, 2023, the “Japan-China Licensing Business Exchange Seminar” was held in Beijing, China, co-hosted by CODA, the Copyright society of China, and the National Copyright Innovation Base of China.

This seminar, the first of its kind, will feature speakers from Japan and China who are experts in the field of licensing and copyright protection, and will provide a broad range of up-to-date information on the current status and challenges of the licensing business in China, as well as copyright protection and other issues, with the aim of promoting cultural exchange in the licensing business between Japan and China.
The seminar was held in a hybrid format, with online participation available in addition to the on-site venue. The local venue was attended by about 70 people, including Xiang Feifan, Deputy Director of the Copyright Department, National Copyright Administration of China, government officials, rights holders, industry associations, general business people, legal people, and educators, etc. The online audience consisted of CODA members in Japan and general rights holders in Japan and China, with approximately 200 participants.

At the seminar, Yu Cike, Executive Vice President of the Copyright Society of China, and Ms. Kanako Watanabe, Director of the Media and Content Industry Division, Ministry of Economy, Trade and Industry(METI), made opening remarks.
Then, Sakiko Miyano, Deputy Director of the Media and Content Industry Division, METI, gave a lecture titled “Current Status and Direction of Content Industry Policies” on how the public and private sectors are working together to solve problems related to overseas development support and anti-piracy measures in the current age of content, and Chen Yan, Sponsor and Curator of Chinese Culture IP and Innovation Design Exhibition, Chairman of ELEZONE Technology Co., Ltd, gave a lecture titled “Current Status and Prospects of China’s IP Industry Development”, and talked about the innovativeness of various collaborations that utilize cultural symbols such as traditional culture, “cultural IP”.
In addition, Yusuke Wakebe, CEO of IP FORWARD Group, gave a presentation titled “The Latest Situation of Content Licensing Business between Japan and China” on how to proceed with business based on understanding and respecting the differences in business practices between Japan and China, and Wang Xiguang, Vice President of the Department of Public Affairs of Beijing Kaisheng Culture Media Co., Ltd. introduced the project development of a children’s reading content brand titled ” Uncle Kai tells a story –Brands Accompanying Chinese Childhood”.

Next, Xin Jin, Chief Researcher of China Film Derivative Industry Research Institute, CEO of Beijing KEMEworks Creative Cultural Co.,Ltd, gave a presentation titled “Incubation and growth of content IP in China”, introducing the development of merchandising rights content of traditional “cultural IP” for young people, and Huang Changchao, President of Yiwu Cultural Products Industry Association gave an update on Yiwu’s stationery industry under the title of “Path to ‘Quality Development’ that Yiwu City, the ‘World City of Small Goods’, aims for together with the stationery industry”.

In addition, Takero Goto, Representative Director of CODA, gave a presentation titled “CODA’s Role in the Japan and China IP Licensing Business”, in which he introduced CODA’s business development as a copyright certification organization for Japanese content in China and the special background of the Japanese content industry, which requires a copyright certification organization, and Liu Zhengcao, Deputy Director of Member Rights Protection Center of the China Copyright Society, gave a lecture titled “Development of the Creative Copyright Industry through Technology” and provided a lecture on copyright management and protection system platforms that utilize new technologies such as blockchain, big data, and AI provided by the Copyright society.

In closing, the moderator, Sun Yue, Vice-Chairman and Secretary General of the Copyright society of China, summed up the event by saying, “We would like to continue to build an effective cooperative relationship and make great strides together for the creation of high-quality IP, the development of the licensing business, and the improvement of digital literacy in both China and Japan.”
It was a valuable opportunity to learn about the situation and future development of the licensing business in China, and to develop business prospects for the future of both Japan and China.

Scene of seminars : Yu Cike, Executive Vice President of the Copyright Society of China
Scene of seminars : Sun Yue, Vice-Chairman and Secretary General of the Copyright society of China
Presentation by CODA Representative Director Takero Goto

This activity was part of a project entrusted from the Ministry of Economy, Trade and Industry.

(translated by automatic translation system)

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