CODA requested PwC Consulting LLC to conduct a study on the calculation of the amount of damage caused by piracy of Japanese content distributed online (download, streaming, etc.) in 2022. This survey was similarly conducted in FY 2019 and was compared to the results of the survey at that time.
As a result, the estimated amount of damage from pirated Japanese content circulating online in 2022 is approximately 1.95 to 2.20 trillion yen. In the 2019 survey, the estimated amount of damage was approximately 333.3-430 billion yen, which is about five times higher than the estimate from the previous survey three years ago.
The study first calculated and estimated the content market size and growth rate by five regions (North America, Latin America, Europe, Asia Pacific, and Middle East & Africa) for the four media (genres) of video, publishing, music, and games, and estimated the global authorized content market to be approximately 98 trillion yen in 2021.
Based on this, we conducted consumer surveys in Japan, the U.S., France, China, Brazil, and Vietnam in 2022 to calculate the amount of pirated content damage, the number of people in each country who have consumed pirated content, the amount of pirated content consumed per person, the percentage of Japanese content in content consumption, and the unit cost of content. We then calculated the volume of piracy distribution in several ways using market data (Global Entertainment & Media Outlook) provided by PwC Consulting LLC and the results of various industry reports.
As a result, the total amount of pirated Japanese content distributed worldwide in 2022 was estimated at approximately 6,511.6 billion yen to 7,851.0 billion yen for the four media of video, publishing, music, and video games. Furthermore, we conducted interviews with experts in each genre to verify the validity of these estimates.
Considering these distribution volumes, the conversion rate to legitimate versions (the percentage of purchases made even if they were not free) from the results of a questionnaire survey conducted in the above six countries, and the results of expert hearings, the amount of damage caused by piracy was calculated to be approximately 1.95-2.20 trillion yen in 2022 for Japanese content distributed online. This breakdown was approximately 906.5 billion yen to 1,429.7 billion yen for video, 395.2 billion yen to 831.1 billion yen for publishing, 22.4 billion yen to 92.2 billion yen for music, and 120.3 billion yen to 355.1 billion yen for games.
CODA will continue to implement effective countermeasures against copyright infringement overseas and work to create an environment for distributing legitimate versions.
This study was conducted as part of a project commissioned by the Ministry of Economy, Trade and Industry.
■Estimated amount of damage from pirated in 2019
(translated by automatic translation system)